Maximize Conversions with Expert PPC Management

Pay-Per-Click (PPC) advertising, also known as Paid Search, through Google Ads and Microsoft Advertising is one of the fastest ways to drive targeted traffic and immediate results for your business. By strategically bidding on high-converting keywords, you can increase visibility, attract qualified leads, and significantly boost sales with a controlled budget. Our PPC management service ensures that every dollar spent on your campaigns delivers optimal returns, leveraging advanced targeting, precise analytics, and continuous optimization.

With our service, we create, manage, and fine-tune campaigns that align with your business goals. Whether you’re aiming for more sales, leads, or traffic, we use data-driven insights to enhance your PPC performance across Google Ads and Microsoft Advertising . Expect higher click-through rates, reduced costs per click, and better ROI.

Paid Search Service

Our PPC service is designed to help businesses quickly gain visibility in search engine results, driving traffic to your website while keeping your ad spend under control. Through targeted campaigns on Google Ads and Microsoft Advertising , we help you reach potential customers who are actively searching for the products and services you offer.

From keyword research to ad creation, bidding strategies to landing page optimization, our team manages every aspect of your PPC campaigns. We track performance closely, adjusting strategies based on real-time data to continually improve your results. Whether you're new to paid search or looking to improve your current campaigns , our customized approach ensures you get the maximum return on investment.

Talk to an Expert
pay-per-click (PPC) service image

Instant Visibility & Traffic

PPC advertising allows you to appear at the top of search results instantly, unlike SEO, which takes time to show results.

Precise Audience Targeting

Target your ideal audience based on location, device, demographics, interests, and search intent to ensure your ads reach the right people.

Measurable Results

Every aspect of a paid search campaign is trackable, giving you clear insights into what's working and where adjustments are needed to maximize ROI.

Flexible Budget Control

Set and adjust your daily or monthly budget according to your business needs, ensuring that you never overspend while maximizing the value of each click.

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41% of clicks go to the top three paid ads on the search results page.

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Paid search ads can increase brand awareness by 80%.

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65% of small to mid-sized businesses have a PPC campaign in place.

Featured & Benefits

1

Comprehensive Keyword Research

In-depth analysis of your site’s current SEO performance, including technical, on-page, and off-page factors.

2

Custom Ad Creation

High-quality, compelling ads designed to capture attention and drive clicks.

3

Advanced Bid Management

Optimized bidding strategies that maximize your ad placement while minimizing costs.

4

Conversion Tracking

Full setup of tracking mechanisms to measure how ads perform in terms of leads, sales, and ROI.

5

Ongoing Campaign Optimization

Continuous refinement of ads, keywords, and bidding to improve performance and reduce wasted ad spend.

6

Detailed Performance Reporting

Regular reports with clear insights into clicks, conversions, and overall ad effectiveness.

Approach

Month 1

Discovery and Setup

Month 2

Launch and Initial Optimization

Month 3

Deep Dive Analysis and Refinement

Month 4

Expansion and Advanced Tactics

Month 5

Optimization and Scalability

Month 6

Continuous Improvement and Innovation

Month 1: Discovery and Setup

  • Conduct in-depth client onboarding and goal setting
  • Perform comprehensive keyword research and competitor analysis
  • Set up campaign structure in both AdWords and Microsoft Advertising
  • Implement conversion tracking and analytics

Month 2: Launch and Initial Optimization

  • Launch campaigns across both platforms
  • Monitor performance closely and make initial adjustments
  • Begin A/B testing of ad copy and landing pages
  • Set up automated bidding strategies

Month 3: Deep Dive Analysis and Refinement

  • Conduct thorough performance analysis
  • Refine keyword lists based on initial data
  • Expand successful ad groups and pause underperforming ones
  • Implement advanced audience targeting

Month 4: Expansion and Advanced Tactics

  • Explore additional campaign types (e.g., display, video)
  • Implement cross-platform retargeting strategies
  • Refine bidding strategies based on accumulated data
  • Begin testing ad extensions for improved ad real estate

Month 5: Optimization and Scalability

  • Scale successful campaigns while maintaining efficiency
  • Implement more advanced bidding strategies (e.g., target ROAS)
  • Explore additional features like dynamic search ads
  • Conduct a comprehensive audit and strategy refinement

Month 6+: Continuous Improvement and Innovation

  • Implement seasonal strategies and promotions
  • Explore emerging ad formats and beta features
  • Conduct regular competitor analysis to stay ahead
  • Focus on incrementally improving ROAS and market share

Deliverables

Paid Search Service

Maximize Your PPC Campaign’s Performance with Data-Driven Insights

A customized blueprint that outlines the keywords, audience targeting, ad creative, and bidding strategies to ensure your campaign is tailored for optimal performance.

Professionally written and designed text ads, banners, and display creatives that are optimized to increase click-through rates and drive conversions.

Full setup of tracking pixels and goal conversions to monitor the effectiveness of your campaigns and ensure accurate performance measurement.

Easy-to-read reports tracking your campaign’s key performance metrics (impressions, clicks, CTR, conversions).

Insights and outcomes from ongoing A/B tests to determine the most effective ad creatives.

“PPC can be a significant investment, but when done right, it delivers predictable, measurable ROI.”

Brad Geddes, Co-Founder of AdAlysis

“PPC is about precision – knowing the right keywords and customer personas to target in order to maximize ROI.”

Larry Kim, Founder of WordStream

“PPC is a game of relevance – the more relevant your ads are to the user’s intent, the better your results will be.”

Frederick Vallaeys, Co-Founder of Optmyzr

Pricing

Maximize Your Conversions with Data-Driven PPC Campaigns

Our PPC service is designed to help your business achieve tangible results through highly optimized, data-backed campaigns. By focusing on strategic bidding, ad performance analysis, and ongoing optimization, we ensure that every dollar of your budget works towards generating qualified leads and driving conversions. Our approach is not just about increasing traffic—it's about delivering measurable outcomes that impact your bottom line.

Monthly fee

Pay-Per-Click(PPC)

$1,999

  • Campaign Strategy Document
  • Ad Copy & Creative
  • Conversion Tracking Setup
  • Performance Dashboard
  • A/B Testing Report

Working Together

Collaboration & Communication

We believe in transparent and regular communication. Our clients are involved in every step of the process through regular updates, weekly check-ins, and an open-door policy for questions or concerns.

Strategic Partnership

We view our relationships with clients as strategic partnerships. From the outset, we immerse ourselves in your business, industry, and goals, ensuring our strategies align with your vision. By collaborating closely, we help you make informed decisions that drive long-term success.

Continuous Improvement

Digital marketing is an ever-evolving field, and we are committed to staying ahead of the curve. We continuously assess and optimize our strategies to ensure that your campaigns are performing at their best. By leveraging the latest technologies, data insights, and industry trends, we help you stay competitive in a rapidly changing landscape.

Long-Term Growth Focus

Our strategies go beyond quick wins; we aim for sustainable growth. We work with you to develop long-term strategies that not only deliver immediate results but also lay the groundwork for ongoing success. By focusing on scalable tactics, we help you achieve growth that lasts.

Client Fit

Here’s how to know if we’re the right fit for your business:

Ideal Partnership

  • Committed to investing in PPC for sustained traffic and lead generation.
  • Clear business goals and understanding of target audience.
  • Willing to work collaboratively on landing page and ad copy improvements.
  • Open to testing and iterating to find the best-performing ads.
  • Seeks measurable, data-driven results and is patient with data-gathering phases.

Might Not Be a Match

  • Expects immediate sales without initial data-gathering and optimization phases.
  • Has a limited budget that doesn’t allow for competitive bidding or long-term campaigns.
  • Is resistant to making landing page improvements or content changes to support ad campaigns.
  • Wants a set-and-forget approach to PPC management without ongoing collaboration.
  • Lacks clear marketing goals or target audiences, making it difficult to create targeted ads.

Questions & Answers about PPC Services

While Google has the largest market share, Bing often offers lower cost-per-click and less competition in certain industries. By using both, we can maximize your reach and often find more cost-effective conversions on Bing while still capturing the large audience on Google.

PPC can start driving traffic almost immediately after launching. However, full optimization and ROI improvements usually take 2-3 months as we gather data and refine strategies.

While Google has the largest market share, Bing often offers lower cost-per-click and less competition in certain industries. By using both, we can maximize your reach and often find more cost-effective conversions on Bing while still capturing the large audience on Google.

We set up conversion tracking through tools like Google Analytics, Google Tag Manager, and Bing tracking pixels to measure leads, purchases, or other goals.

Budget recommendations vary based on your industry and goals. However, we suggest starting with a budget that allows at least 2-3 months of sustained ad spending to gather performance data.

PPC and SEO are separate strategies. While PPC does not directly affect organic rankings, it can improve visibility and brand awareness, which may have indirect benefits for your SEO efforts.

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